What Is A Career In Marketing?
What is a career in marketing? This type of career encompasses both brand management and market research. This is
further broken down into 6 different and specialized career choices, including:
Brand/Product Manager - manages, develops and directs marketing projects for specific products or brand names, coordinates production/advertising/sales/promotions/research/market research/distribution/financing/packaging/distribution/purchasing; earns from $65K on up; requires a degree/4 years experience Product Development Manager - develops/plans consumer product marketing/medical or hospital services/consumer services/public services, forecasts sales and does market research; earns from $62K on up; requires a degree/5 years experience Market Research Director - oversees/directs company marketing initiatives/objectives/policies, reviews industry/marketplace changes and leads/directs a sales team; earns from $100K on up; requires a degree/10 years experience Market Research Manager - coordinates market research projects, develops basic data (on)/ideas/new types of concepts/applications/project monitoring methods for company ideologies/services/products, plans research development proposals/cost projections/manpower needs/equipment needs, has the right of approval regarding fund allocation/proposal submissions, and tracks research/expenditures/progress/conferences; earns from $51K on up; requires a degree/5years experience Market Research Supervisor - supervises market research/collection/information analysis, interprets/predicts current or future trends (consumer), plans/formulates research development proposals, implement project monitoring procedures/expenditure records/progress/conferences; earns from $52K on up; requires degree/7 years experience Market/Research Analyst - analyzes collected data for evaluating potential/existing service or product markets and identifies/monitors competition/industrial research changes in relation to sales; earns from $35K on up; requires a degree/up to 2 years experience
All of these careers in marketing require certain strong skills. These can include ambition, a competitive nature, excellent communications, clear articulation, above average written and comprehension, oral comprehension, creativity, the ability to think outside the box, top sales abilities, a clear understanding of people, industrial savvy, confidence, persuasiveness, quick thinking and flexibility.
Marketing careers can also open up opportunities in advertising and public relations, including such positions as advertising directors and public relation specialists. Though the majority of these careers require a bachelor degree in marketing/advertising and/or public relations, there are a large percentage of people who have started out their careers in retail, telemarketing and other sales/promotions/advertising or even professional fundraising. Other experiences, especially in public relations, come from other areas too, including the media, collection agencies and varied other professions or jobs that share the same skill sets. With a seemingly endless opportunity for advancement and the number of potential and future products and services available, this industry is a neverending and growing market for anyone considering it as a career.
